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How to Measure Social Media ROI

A project’s ROI (Return On Investment) tells us exactly how successful the project is. It can involve a number of different factors. A company’s expenses can be calculated in terms of ROI. Although...

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Real Examples of Good Social Media Strategies from Big Brands

Social media have proven to be a great marketing asset for online and offline businesses. Big companies, like Starbucks, IBM or Pizza Hut have carried successful social media campaigns that reported...

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